PPC Master Challenge
Test your Google Ads skills! Allocate budgets across campaigns, maximize conversions, and climb the leaderboard. Do you have what it takes to be a PPC master?
How to Play
A simple guide to mastering the game
Allocate Your $5,000 Budget
You have $5,000 to split across three campaign types. Use the sliders or type in amounts for each campaign. The total must equal $5,000 - we'll show you remaining budget in real-time.
Understand the Metrics
- •CPC (Cost Per Click): How much you pay when someone clicks your ad. Lower = more clicks for your money!
- •CTR (Click-Through Rate): Percentage of people who see and click your ad. Higher = more engaging ads!
- •Conv Rate (Conversion Rate): Percentage of clicks that become customers. Higher = more sales!
Choose Wisely
Each campaign type has different strengths. Search has high conversion but costs more. Display reaches more people cheaply. Video builds brand awareness. The best strategy balances all three based on their performance metrics!
Maximize Conversions
Your goal is to generate the most conversions (sales/leads) possible. After 3 rounds, your total score determines your ranking. The top performers make it to the global leaderboard!
Remember: It's not about spending evenly - it's about putting more money where you get the best results. Think like a marketer, not a mathematician!
3 Rounds
Optimize 3 different campaigns
$5,000 Budget
Allocate wisely per round
Global Leaderboard
Compete with other PPC pros