From Feed Fixes to $500K+ Revenue
How a 4+ year partnership transformed a diaper subscription business into a thriving e-commerce brand with 28% YoY growth
The Client
Baby Showers by Mail
Baby Showers by Mail revolutionized the baby gifting industry with their innovative diaper subscription service. Founded with the vision of making baby shower gifting effortless, the company offers 6-month, 12-month, and 24-month diaper subscription packages that deliver the perfect gift directly to new parents' doorsteps.
Over the years, the business has expanded beyond subscriptions to include beautifully curated baby gift baskets featuring premium brands like Babo Botanicals and Eric Carle collections, as well as custom corporate gifting solutions for companies celebrating their employees' growing families.
Our Journey Together
A 4+ year partnership that evolved from fixing product feeds to driving half a million in annual revenue
Partnership Begins
Started with Google Merchant Center feed optimization, fixing product errors and improving data quality to boost Shopping visibility.
Campaign Expansion
Evolved from feed optimization to active Google Ads management, launching targeted Search and Shopping campaigns.
Ownership Transition
Founder Patty sold the business to Savannah. Casaccio Media ensured seamless continuity in advertising strategy during the transition.
Product Line Evolution
Supported expansion into baby gift baskets and corporate gifting, adapting campaigns to match new product offerings.
Record Revenue with PMax
Incorporated Performance Max more heavily into the strategy, leveraging its smart learning algorithm to scale efficiently. Achieved $500K+ in annual revenue with 28% year-over-year growth.
Our Strategic Approach
A multi-faceted Google Ads strategy combining Merchant Center optimization, Search campaigns, and Shopping excellence
Google Merchant Center Optimization
Comprehensive feed audits to eliminate product errors, improve data quality, and maximize Shopping campaign eligibility.
- 100% product approval rate
- Enhanced feed attributes
- Competitive pricing visibility
Intent-Based Search Campaigns
Strategic keyword targeting matching high-intent searches like 'diaper subscription gift' and 'baby shower gift delivery' with relevant products.
- High-intent keyword focus
- Gift-giving audience targeting
- Seasonal campaign optimization
Shopping Campaign Architecture
Structured Shopping campaigns segmented by product type, margin, and performance to maximize ROAS across the product catalog.
- Product-level bid optimization
- Category segmentation
- Margin-based prioritization
Corporate Gifting Expansion
Developed B2B-focused campaigns targeting HR departments and corporate buyers seeking bulk baby gift solutions.
- B2B audience targeting
- Bulk order optimization
- Enterprise client acquisition
The Results
Sustainable growth through strategic Google Ads management and continuous optimization
Continuous Evolution
What started as simple Merchant Center feed fixes in 2021 evolved into a comprehensive Google Ads partnership. Through the business ownership transition from Patty to Savannah in 2023, we maintained momentum and continued driving growth. The expansion from diaper subscriptions into gift baskets and corporate gifting opened new revenue channels, each supported by tailored advertising strategies that match user intent with the right products.
Deep Dive Q&A
Learn more about our strategies and approach for this e-commerce success story
How did you approach the Google Merchant Center optimization?
How did you handle the business ownership transition?
What strategies drove the 28% YoY growth?
How do you approach e-commerce subscription products?
Ready to Scale Your E-Commerce Brand?
Whether you're starting with feed optimization or ready for full-scale campaign management, we can help your e-commerce business reach its growth potential.